AGENCIES: Panico Studio / Truffl / Zware Jongens / Chong Studio / Actual Objects / Not Found / Liminal Studio
Brand Designer & Creative Lead
Liminal Studio · Barcelona · Jan 2025–Present
Liminal Studio · Barcelona · Jan 2025–Present
- Develop brand identities, visual systems, and creative direction for cultural projects, startups, and independent organizations.
- Lead and own brand identity projects from strategy and concept to visual system, assets, and implementation
- Develop positioning, visual language, tone of voice, and brand frameworks for new and evolving brands
- Create scalable identity systems across digital, editorial, web, social, and presentation touchpoints
- Collaborate with designers, illustrators, developers, and creative partners depending on project scope
- Lead and own brand identity projects from strategy and concept to visual system, assets, and implementation
- Develop positioning, visual language, tone of voice, and brand frameworks for new and evolving brands
- Create scalable identity systems across digital, editorial, web, social, and presentation touchpoints
- Collaborate with designers, illustrators, developers, and creative partners depending on project scope
Head of Brand & Communications
Ombra Festival · Barcelona · Aug 2024–Mar 2026
Ombra Festival · Barcelona · Aug 2024–Mar 2026
- Led brand and communications strategy for an international electronic music and cultural festival.
- Directed visual identity, campaigns, and communication strategy across digital platforms and event materials
- Managed strategic collaborations, sponsor relationships, and partnerships with government institutions and brands
- Coordinated press and media communications to expand the festival’s visibility and positioning
- Worked with designers, artists, and production teams to ensure brand consistency across all touchpoints
- Directed visual identity, campaigns, and communication strategy across digital platforms and event materials
- Managed strategic collaborations, sponsor relationships, and partnerships with government institutions and brands
- Coordinated press and media communications to expand the festival’s visibility and positioning
- Worked with designers, artists, and production teams to ensure brand consistency across all touchpoints
Brand Design Instructor
Barcelona Code School · Barcelona · Jan 2026–Present
Barcelona Code School · Barcelona · Jan 2026–Present
- Teach branding and visual identity within design and digital programs.
- Develop and deliver workshops on brand strategy, visual language, and identity systems
- Guide students in translating conceptual brand ideas into clear digital outputs
- Mentor designers working at the intersection of branding and product design
- Lead practical exercises and critiques, helping students develop structured design thinking and present their work clearly and convincingly
- Develop and deliver workshops on brand strategy, visual language, and identity systems
- Guide students in translating conceptual brand ideas into clear digital outputs
- Mentor designers working at the intersection of branding and product design
- Lead practical exercises and critiques, helping students develop structured design thinking and present their work clearly and convincingly
Brand Manager
GetSetup · Remote (US Startup) · Nov 2021–Aug 2024
GetSetup · Remote (US Startup) · Nov 2021–Aug 2024
- Managed brand development and marketing design within a fast-paced U.S. startup environment.
- Created B2B marketing assets including presentations, digital campaigns, and brand materials
- Collaborated with marketing, product, and leadership teams to translate strategy into visual communication
- Maintained and evolved the brand system across product, marketing, and educational content
- Worked in a fully remote international team delivering high-volume design work under tight timelines
- Created B2B marketing assets including presentations, digital campaigns, and brand materials
- Collaborated with marketing, product, and leadership teams to translate strategy into visual communication
- Maintained and evolved the brand system across product, marketing, and educational content
- Worked in a fully remote international team delivering high-volume design work under tight timelines
Brand Designer, Web Designer and Strategist
Panico Studio · Remote (Global team) · Jul 2020–Aug 2024
Panico Studio · Remote (Global team) · Jul 2020–Aug 2024
- Worked on brand strategy and identity development for clients across cultural and commercial sectors.
- Developed brand strategies and positioning frameworks together with the strategy team
- Contributed to art direction and visual development from concept and moodboards to final execution
- Designed visual identities, brand guidelines, and digital and print brand assets
- Led web design projects from discovery to delivery, including content structure, Figma designs and UX thinking
- Developed brand strategies and positioning frameworks together with the strategy team
- Contributed to art direction and visual development from concept and moodboards to final execution
- Designed visual identities, brand guidelines, and digital and print brand assets
- Led web design projects from discovery to delivery, including content structure, Figma designs and UX thinking
Freelance Brand Designer
Agency & Freelance Projects · Barcelona / Remote · 2018–Present
Agency & Freelance Projects · Barcelona / Remote · 2018–Present
- Led brand identity and communication projects for startups, cultural organizations, and creative studios.
- Developed visual identities, campaigns, editorial materials, and marketing assets
- Collaborated with cross-functional teams including copywriters, marketers, and developers
- Delivered brand systems that scale across digital platforms and physical environments
- Developed visual identities, campaigns, editorial materials, and marketing assets
- Collaborated with cross-functional teams including copywriters, marketers, and developers
- Delivered brand systems that scale across digital platforms and physical environments
EDUCATION
Universitat Oberta de Catalunya
Design & Digital Creation · Bachelor’s Degree · 2018–2022
Design & Digital Creation · Bachelor’s Degree · 2018–2022
Universitat Oberta de Catalunya
Computer & Information Sciences · Bachelor’s Degree · 2018–2022
Computer & Information Sciences · Bachelor’s Degree · 2018–2022
SKILLS
Tools: Figma / Adobe Illustrator / Adobe InDesign / Adobe Photoshop
Design: Brand Strategy / Visual Identity Systems / Brand Guidelines / Creative Direction / Art Direction / Typography / Layout & Composition / Editorial Design / Campaign Design / Marketing Assets / Presentation Design / B2B Marketing Design / Event Design
AI: AI-assisted research / Prompt design and iteration / Image generation and editing / Style and character consistency / Campaign and content prototyping / Reference-based visual development / Creative workflow automation / AI tool evaluation and experimentation
AI Tools: Krea (nodes) / Figma AI / ChatGPT Pro / Adobe Firefly / Claude + Claude Design
Interpersonal Skills: Remote Collaboration / Creative Leadership / Clear communication / Cross-functional Collaboration / Client and Stakeholder Management / Presenting and Defending Creative Decisions / Giving and Receiving Feedback / Team Coordination / Workshop Facilitation / Agile Adaptability