CICLA | BARCELONA 2025
ROLE
CLIENT
AGENCY
TEAM
CLIENT
AGENCY
TEAM
THE CHALLENGE
Cicla needed an identity that could capture the rhythm of cycling and the transformative nature of travel without relying on outdoor or adventure clichés. The brand had to feel athletic yet refined, premium yet welcoming, appealing to experienced riders while remaining open and inclusive.
MY APPROACH
I built the identity around the idea of cycles: seasonal, physical, and personal. The visual system evolves through shifting color palettes, modular graphic elements, and expressive typography that responds to movement and change. Every component was designed to feel fluid and alive while remaining instantly recognizable across every touchpoint.
THE OUTCOME
The result is a flexible identity system that grows with the brand and adapts naturally to different destinations, seasons, and campaigns. Consistent enough to build long-term recognition, yet dynamic enough to reflect the ever-changing rhythm of every ride.
