GEISHA COFFEE ROASTERS | MADRID 2026
ROLE
CLIENT
AGENCY
TEAM
CLIENT
AGENCY
TEAM
Creative Director, Strategist, Web Designer, Event Designer
Geisha Coffee Roasters
Liminal Studio
Carlota Martinez/ Design, Motion
Carlos Franco/ Design
Benjamin Casanueva/ Photography, Video
Geisha Coffee Roasters
Liminal Studio
Carlota Martinez/ Design, Motion
Carlos Franco/ Design
Benjamin Casanueva/ Photography, Video
THE CHALLENGE
Geisha needed an identity that could express rarity and sophistication without relying on conventional luxury codes or trend-driven specialty coffee aesthetics. The brand had to feel refined, understated, and timeless while creating a flexible system that could evolve across products, packaging, and digital experiences.
MY APPROACH
I created a visual identity centered on restraint, materiality, and editorial precision. A minimal typographic system, a carefully curated color palette, and considered compositions allow every coffee release to develop its own personality while remaining unmistakably part of the same brand. The identity favors quiet confidence over visual excess.
THE OUTCOME
The result is a cohesive brand system that positions Geisha as a contemporary specialty coffee roaster with a distinctive point of view. Flexible across packaging, print, digital, and environmental applications, the identity elevates the product while building long-term recognition through consistency and thoughtful design.
