VASUM CERAMICS | BARCELONA 2026
ROLE
CLIENT
AGENCY
TEAM
CLIENT
AGENCY
TEAM
Creative Director, Strategist, Web Designer
Vasum Ceramics
Liminal Studio
Cristina Llobet/ Photography
Carlota Martinez/ Design, Motion
Vasum Ceramics
Liminal Studio
Cristina Llobet/ Photography
Carlota Martinez/ Design, Motion
Vasum Ceramics is a ceramic studio dedicated to creating objects that balance function and sculpture. Guided by material exploration and quiet expression, each piece is designed to invite a slower relationship with the object and the space it inhabits.
THE CHALLENGE
Vasum needed an identity that could support its artistic practice without overshadowing it. The brand had to feel contemporary yet timeless, minimal yet expressive. It also needed the flexibility to accommodate unique pieces, exhibitions, and future collections while maintaining a coherent visual language.
MY APPROACH
I developed a restrained identity system inspired by gallery environments, editorial design, and the tactile qualities of clay. Typography, composition, and generous use of space create a calm visual rhythm that frames the work without competing with it. The website extends these principles into a digital experience focused on clarity, atmosphere, and material presence.
THE OUTCOME
The result is a quiet yet distinctive identity that gives Vasum a clear and enduring presence. Flexible across physical and digital applications, the system allows the ceramics to remain the protagonist while providing a consistent framework for the studio to grow.
